Bhutan is best known to the world today as the last Shangrila. The few visitors who make the rare journey into this extraordinary kingdom will discover that there is no other destination like this land of pure and exotic mysticism. In this country known as Druk Yul, or the ‘Land of the Peaceful Dragon’, the fortunate visitor will find a rare combination of harmony and accord, amidst a landscape of incredible natural beauty.
The Royal Government of Bhutan recognizes that tourism is a world-wide phenomenon and an important means of achieving socioeconomic development particularly for developing countries like Bhutan. It also recognizes that tourism, in affording the opportunity to travel, can help in promoting understanding among peoples and building closer ties of friendship based on appreciation and respect for different cultures and lifestyles.
Towards achieving this objective, the Royal Government, since inception of tourism in the year 1974, has adopted a very cautious approach to growth and development of the tourism.. The Bhutanese tourism industry is based on principle of sustainability that is ‘tourism must be environmentally and ecologically friendly, socially and culturally acceptable and economically viable’.